Background
Visual Notion has been in business since 2004 and, although the logo had served us well, it was time to update for the sake of usage. It was becoming more difficult to design material styles and to represent Visual Notion in social media with the original logo. Although, many had expressed how much they loved it, it was time for the logo to evolve to a more useful version.
What We Did:
- Moved from all lowercase full name to uppercase initials
- Reworked the thought bubble to help balance out the new initials
- Created the stand-alone mark along with the “tag” version that you see on our new website
Response & Results
Overall, it's exciting to have the logo redesigned and this will allow us to reach people and businesses through more communication channels in social media. The results have been energizing and feedback has been great.
If you would like to discuss a branding or website project, let's talk about it.