Branding an unestablished business can be easier when it is someone else's business. As a design professional, though, branding and rebranding your own business can be difficult. We have all sorts of ideas and thoughts on what we like that it can be difficult to narrow down the best approach.
On the new VN website, I wanted to go a particular direction that made it difficult to work with the old logo. That's when I decided to update the brand. I'm very pleased with the results as it's short and to the point. Gone is the business name in all lowercase letters with the thinner thought bubble.
Now I have a concise, easy to use logo that enables me to market and reach more people in other ways (e.g. Facebook, Twitter, etc).
I'm completely happy and satisfied with it and, as a designer, it can be difficult to get to that point.